Don’t fix your lead generation emails

When clients always ask, why shouldn’t I change bad email addresses in their leg gen (if their not double opt-in) we always cringe.

Three main reasons not too change an email address in your opt-in forms:

1.)Customer typed in @msn.cmm and your thinking we’ll heck we can change it to @msn.com, stop if they misspelled that they probably misspelled their email also.
2.)Your guessing on emails, millions of random combination’s and your trying to guess to get one email right?
3.)Realize a ton of spam traps, honeypots and those lovely people who try to ruin your mailing reputation are doing this right…. stop while your ahead.

While everyone tries to do double opt-in, in reality not even the best companies do this 100% of the time. So for the time being don’t mess with those misspelled email addresses just delete them or archive them period.

It will save your email list a lot of headaches and your mailing reputation even more.